To Discount or Not To Discount

To discount or not to discount - that is the question.  If your definition of discounting is offering a percentage off your normal selling price of a product or service, it might not be the best strategy for you.   In a tough economy a lot of merchants try to fuel business by offering discounts.  They reason that their customers have less money to spend and/or they feel a need to undercut their competition.  But offering something off a specific item can backfire, except maybe if you are WalMart. (more)

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