To Discount or Not To Discount
To discount or not to discount - that is the question. If your definition of discounting is offering a percentage off your normal selling price of a product or service, it might not be the best strategy for you. In a tough economy a lot of merchants try to fuel business by offering discounts. They reason that their customers have less money to spend and/or they feel a need to undercut their competition. But offering something off a specific item can backfire, except maybe if you are WalMart. (more)
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